Indie Marketing Plays
Indie Marketing Plays
Share Your Journey to Attract New Users: How to Build in Public | Kevon Cheung, Public Lab
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Share Your Journey to Attract New Users: How to Build in Public | Kevon Cheung, Public Lab

Kevon explains how to authentically attract followers and new clients using the Build In Public approach on social platforms like LinkedIn and Twitter.

Kevon Cheung is the founder of Public Lab and author of the book Find Joy in Chaos: How to Build Your Twitter Presence so Connections and Opportunities Come Find You. He is also the Creator and Head Teacher of Build in Public Mastery, a program that teaches others how to share their business journey authentically on social media.

In this episode, Kevon teaches you how to share your journey authentically on social media to naturally attract followers, clients, and opportunities.

Key takeaways:

  • How Building in Public (BIP) typically works

  • Two common mistakes in using the technique

  • How to build in public for services vs digital products

  • Kevon’s core framework for building in public

  • What to post, other than simple updates

  • How to consolidate your following and audience

  • How BIP content is changing, and what to post now

Key links:


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Recently I’ve struck out on my own to help people generate more leads through paid ads on platforms like Facebook and Google.

If you’d like to learn more or make an inquiry, please check out my agency’s website Hungry Bear Digital.

Discussion about this podcast

Indie Marketing Plays
Indie Marketing Plays
Actionable marketing ideas and techniques in practice for Indie Hackers and product marketers.