Indie Marketing Plays
Indie Marketing Plays
Creating And Repositioning Brands with Jonny Westcar

Creating And Repositioning Brands with Jonny Westcar

In this episode I discussed with Jonny Westcar, Brand Strategist at Studio Phoenix, how to transform a brand position into a concept and express that concept across your brand assets.

In this episode I discuss with Jonny Westcar the creative portion of expressing your brand strategy.

You can probably tell I was completely out of my depth on the creative aspects, but we managed to cover some important ground including:

  • The two phases of the brand creation process

  • The key elements to have in place brand creation

  • The difference between positioning, repositioning and brand refreshes

  • how to choose a strategic brand creation partner

To learn more or contact his team, you can visit the Studio Phoenix website here.