Indie Marketing Plays
Indie Marketing Plays
Growing A Social App From 0 to 200k Users Through Building A Strong Community with David Woodworth
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Growing A Social App From 0 to 200k Users Through Building A Strong Community with David Woodworth

Hello there, how’s it going? Today I’ll be chatting to David Woodworth, CMO and Co-Founder of Hilokal, a drop-in language learning social app.
David has grown the app from zero to 200,000 users with a highly engaged community.

We discuss his journey from where he pivoted out of his brick-and-mortar business into a technology-based application with significant month-over-month user growth.

We also discuss:

The approach to growing the application overall

The most challenging bottlenecks in growing the business

Role models, people or companies David uses as a metrics of success

David’s favorite learning sources and tools

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