Product And Brand Positioning In 3 Steps with Faisal Siddiqui

In this week's Q&A discussion, I asked positioning specialist Faisal Siddiqui the following questions:

1. How to evaluate the positioning of brands and products?

2. What are the signs that positioning has been done incorrectly?

3. What are the steps to positioning a brand or product?

4. How does positioning change for early-stage versus late-stage brands?

5. How do you measure brand performance?

If you'd like to learn more about positioning or connect with Faisal, you can visit his website or connect with him on LinkedIn.