🚀 Teemu Raitaluoto is the founder and CEO of Markettailor
🔧 Markettailor is a no-code website personalization product
💡 Learn about personalization strategies, best practices, and application examples
Key Takeaways
Who should use website personalization?
B2B SaaS companies can greatly benefit from personalization
Products or services suitable for multiple segments
🎯 How to implement website personalization:
Identify the segments visiting your website. Consider factors like industry, company size, and account
Collect data and interview sales teams on these segments and their barriers and interests
Identify segments with lower conversions rate to target
Start with one segment for websites with < 5,000 visitors per month
Target three segments for websites with more traffic
Test elements to personalize:
Logos, testimonials, copy, images, and calls to action
Focus on promoting use cases relevant to the prospective buyer
Highlight specific interests of the account:
Tailor messaging and approach to the specific needs and preferences of the account
Integrate applications the account already uses
Run personalization tests for 2-3 months, depending on the amount of traffic
Metrics to Watch
Measure the impact of personalization by monitoring:
Conversion rate
Engagement rate (time spent on site)
Number of interactions
Scroll depth
Aim for 200-300% improvement
Common Mistakes
Overpersonalizing: Avoid using a company's name or a person's name, as it can come across as creepy or unsafe
Website personalization strategy to boost conversions | Teemu Raitaluoto, Markettailor