Archive - Indie Marketing Plays

Using the Twitter Ads glitch, How to Build in Public and Where to Promote AI Products

Happy New Year folks! I’ve just moved to Chiang Mai, the capital of Digital Nomads to try to connect more with the indie hacker community and other…

Jan 2 •

December 2023

End of Season 4, What's Next?

It's here! That's the end of season 4. Many thanks to the guests of this season. Each of them provided very actionable direction on how to apply…

Dec 14, 2023 •

3:16

November 2023

Share Your Journey to Attract New Users: How to Build in Public | Kevon Cheung, Public Lab

Listen now (45 mins) | Kevon explains how to authentically attract followers and new clients using the Build In Public approach on social platforms like…

Nov 2, 2023 •

and

45:09

August 2023

Marketing the $500k+ Solo Dev Agency | Paul Xue, Spacestation Labs

Listen now (35 mins) | Paul Xue shares his marketing and sales tactics for building a $500k+ p/year solo developer agency.

Aug 24, 2023 •

and

35:29

June 2023

The 5 Step CRO Process For New Products | Chris McCarron, GoGoChimp

Listen now (42 mins) | Looking to encourage the maximum amount of signups from your product’s traffic, but unsure how to organize your efforts? I asked…

Jun 1, 2023 •

and

42:08

May 2023

How Collato got #1 product of the day on Product Hunt | Catherine Norris, Collato

When is a product ‘ready’ for a PH launch? You need a strong product position before picking a launch date. You really need to really understand : Who…

May 11, 2023 •

and

Catherine Norris

Copywriting Effective SaaS Landing Pages: Research, Structure and Proof | Lana Rafaela, Cherry Red Content

Listen now (39 mins) | Copywriting product pages is super hard (for me). Trying to find the balance between something that hooks readers, without being…

May 4, 2023 •

and

Lana Rafaela Cindric

39:26

April 2023

How to Create Engaging Product Explainer Videos That Convert (While Bootstrapping) | Justin Halsall

Listen now (37 mins) | Recent data found that 79% of people say watching a video has convinced them to sign up for an app. But too many of my favorite…

Apr 27, 2023 •

and

36:41

How to Create Your First SaaS User Onboarding Sequence | Jane Portman, Userlist

Listen now (42 min) | This is why I love doing interviews on Substack. I got to ask Jane Portman everything about building out a solid SaaS onboarding…

Apr 20, 2023 •

and

41:40

🦥 Reddit Advertising can work. Here's the strategy | Gil Gildner, Discosloth

Reddit promotion allows marketers to reach 55.79m niche, fan-like engaged daily users. But most people are kind of afraid to advertise (or even post) on…

Apr 13, 2023 •

and

3 Ways Tiktok, Adobe and Bonjoro Get Users from Organic Search

Changing pace from last season, which was about traditional marketing theories in practice, I am now starting my new mix which includes both tactics and…

Apr 6, 2023 •

March 2023

End of Season 3, What's Next?

It's done! That's the end of season 3, which went far better than I expected. I really appreciate all the kind feedback that people have given. Many…

Mar 30, 2023 •

5:30

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