Indie Marketing Plays

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13 Easy-to-Copy SaaS Homepage Conversion Hacks to Accelerate Signups I Learned From Growing Major Tech Like Yandex
Increasing your homepage conversion rate from existing traffic is a faster, easier way to grow monthly revenue than chasing new leads.
 • 
Justin Hammond

January 2024

Using the Twitter Ads glitch, How to Build in Public and Where to Promote AI Products
Happy New Year folks!
 • 
Benjamin Boman

December 2023

End of Season 4, What's Next?
It's here!
 • 
Benjamin Boman
3:16

November 2023

Share Your Journey to Attract New Users: How to Build in Public | Kevon Cheung, Public Lab
Listen now (45 mins) | Kevon explains how to authentically attract followers and new clients using the Build In Public approach on social platforms like…
 • 
Benjamin Boman
 and 
Kevon Cheung
4
45:09

August 2023

Marketing the $500k+ Solo Dev Agency | Paul Xue, Spacestation Labs
Listen now (35 mins) | Paul Xue shares his marketing and sales tactics for building a $500k+ p/year solo developer agency.
 • 
Benjamin Boman
 and 
Paul Xue
35:29

June 2023

May 2023

How Collato got #1 product of the day on Product Hunt | Catherine Norris, Collato
When is a product ‘ready’ for a PH launch?
 • 
Benjamin Boman
 and 
Catherine Norris
Copywriting Effective SaaS Landing Pages: Research, Structure and Proof | Lana Rafaela, Cherry Red Content
Listen now (39 mins) | Copywriting product pages is super hard (for me). Trying to find the balance between something that hooks readers, without being…
 • 
Benjamin Boman
 and 
Lana Rafaela Cindric
39:26

April 2023

How to Create Engaging Product Explainer Videos That Convert (While Bootstrapping) | Justin Halsall
Listen now (37 mins) | Recent data found that 79% of people say watching a video has convinced them to sign up for an app. But too many of my favorite…
 • 
Benjamin Boman
 and 
Justin Halsall
36:41
How to Create Your First SaaS User Onboarding Sequence | Jane Portman, Userlist
Listen now (42 min) | This is why I love doing interviews on Substack. I got to ask Jane Portman everything about building out a solid SaaS onboarding…
 • 
Benjamin Boman
 and 
Jane Portman
4
41:40
🦥 Reddit Advertising can work. Here's the strategy | Gil Gildner, Discosloth
Reddit promotion allows marketers to reach 55.79m niche, fan-like engaged daily users. But most people are kind of afraid to advertise (or even post) on…
 • 
Benjamin Boman
 and 
Gil Gildner
3 Ways Tiktok, Adobe and Bonjoro Get Users from Organic Search
Changing pace from last season, which was about traditional marketing theories in practice, I am now starting my new mix which includes both tactics and…
 • 
Benjamin Boman
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